Premier Agent

App is helpful when you are on the go like most agents area. Information at your fingertips is really handy. I would love for agents to be able to toggle between leads on/leads off by day and time. There are times when agents are unavailable (vacation, training sessions, open houses, client showings, etc...). It would be helpful to toggle off leads. This ultimately would create a better user experience for the agent and buyer. Leads would only be sent to agents that are available. Better timing, creates a better user experience and more connections for the buyers.

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I recently just canceled my subscription with Zillow. The lead quality was great when they first rolled out their new vetting system. Slowly over time the quality had diminished. Most people calling had already signed paperwork with another agent and were only calling to find out individual property information with no intention to buy. I was in a region with an average price point of $550k. Almost every lead I received would be for properties under $100k with the occasional property just under but never over the average price point. When I would call and report the mobile home leads (which we’re not even supposed to be in the system) they would simply say “thank you for reporting, we will remove the listing but it will still count as a lead”. This would always be followed by a rep stating that I should take more Zillow training courses to better learn how to sell. Just a bit condescending in my opinion considering I had followed their method to convert leads. Over all I would not suggest buying into this as a reliable lead gen. I just barely broke even on my roi.

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Zillow seems to be a great company with great people, therefore my comments do not reflect any personal thoughts toward either entity. Having said that, this app is extremely glitchy. Many of my texts directly to clients through the app disappear and cannot be referenced when looking back to previous conversations. I change client status’s only to look back a day or two later and the status has reverted automatically. Some texts to clients come through as indiscernible gibberish. On 3 occasions I have received “Zillow Leads” which is my own phone number calling me. Over all, it’s very glitchy and misses the mark, especially for the amount of money that leads cost. It could be really good with some much needed “fixes”

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Although the issue is more closely related to the staff and their practices and procedures, I must express my concern. When I first started using the Zillow premier agent app, I felt that my leads were of good quality and coming in on a regular basis. Once I finished my diet contract with Zillow and began my second, the quality of my leads dropped significantly. I went from receiving leads on homes between $100k and $200k to only receiving leads on foreclosed and condemned homes that were listed for less than $50k. A few here and there wouldn’t bother me but I haven’t received anything worth while in over 3 months. Now the Zillow “care team” keeps coming up with reasons to bill me and extend my contract. I’ve been trying to cancel this advertisement service for almost 3 months. It’s a scam.

Zillow charges exorbitant fees for their service and has listings based on old and inaccurate data. I continually have to add my closings manually. They are quick to add a property but there is a disconnect on UC and Sold properties. Many of my leads are generated on UC properties. I also don’t think their database is not current when it comes to agents. There are agents on their list that are either inactive or dead (literally!). I can’t say that the investment is totally negative. However, the leads are inconsistent (like real estate in general) but the ROI is OK, just not what they portray it to be.