Ratings & Reviews performance provides an overview of what users think of your app. Here are the key metrics to help you identify how your app is rated by users and how successful is your review management strategy.
User reviews affect conversion to installs and app rating. Featured and helpful reviews are the first to be noticed by users and in case of no response can affect download rate.
Think Dirty is your ultimate skincare, beauty scanner, and ingredients checker—designed to help you decode labels and make safer choices. Loved by over 7 million users, our app makes learning about potentially toxic ingredients in your skin care and cosmetic products easy. Scan the barcode, and Think Dirty app instantly delivers easy-to-understand, trustworthy product ratings and ingredient analysis. Whether comparing products or scanning items in-store, Think Dirty empowers you to shop smarter and live cleaner. WHY THINK DIRTY? • Ingredient-Focused Ratings: Think Dirty® uniquely evaluates products based solely on their chemical content, not brand reputation or marketing claims. • No Greenwashing: We don’t consider environmental or social factors that can artificially lower a product’s toxicity rating – our focus is strictly on health-related impact. • Truly Independent: Think Dirty® remains unaffiliated with third parties, ensuring unbiased, consumer-first product assessments. TOP FEATURES: • Scan or Search Products Instantly: Compare over 2.6 million products – skincare, personal care, cosmetics, household, baby, and pet items – and get detailed health impact breakdowns. • Real-Time Rating (Premium & All Access): Instantly scan beauty, skincare, cosmetic, and household products for immediate ratings – no waiting required! • Personalized Ingredient Preferences (Premium & All Access): Pre-select allergens and ingredient preferences for a personalized shopping experience. You'll also receive alerts if carcinogens or harmful ingredients are detected in your viewed products. • Ingredient Checker & Alerts (Premium & All Access): Flag allergens or harmful ingredients ahead of time and get alerts if they're found in products you scan or view. • Curated Safe Product Lists (Premium): Browse categories such as Mineral Sunscreens, Vegan Makeup, SLES-free skincare, and more. • Ingredient Lookup Tool (Premium): Search any skin care ingredient to understand its safety, origin, and usage across products. • Dirty Meter®: Our signature visual rating system shows ingredient concerns, health impacts, and certifications at a glance. • My Bathroom Rating: Check how clean your current products are. Track your clean beauty progress over time. • Upvote Unrated Products: Help us grow the database by upvoting products that need a rating – especially useful for international or indie brands. • Shopping Lists: Save clean products you love and organize your wishlist. • Shop Now Button: Purchase directly from trusted retailers like Amazon, Sephora, The Detox Market, Well.ca, and more. • UPC + OCR Submissions: Can’t find a product? Use OCR to scan the barcode and ingredients label and submit. Contributors will receive a discount code and notification once the product is added! LOVED BY EXPERTS: Recommended by: Dr. Amen, Dr. Darshan Shah, Dr. Anthony Youn, and Dr. Mindy Pelz Awarded: • App Store “App of the Day” • App Store Changemaker 2023 • Fast Company World Changing Ideas Awards – Overall Winner, 2020 • Trusted by 7M+ Users PRESS & PRAISE: “What changed my routine and really my life is the Think Dirty app.” – Ruby Rose “It helps me make informed choices on products I bring home.” – TED Blog “Think Dirty miiiight be the best app ever.” – Grist “An App That Helps You Find the Safest Make-up.” – The Atlantic “Tse’s mission is personal—her mother is a breast cancer survivor.” – Fast Co. Exist “A tool like Think Dirty lets consumers push for non-toxic products.” – Campaign for Safe Cosmetics Featured in: Bloomberg, The New York Times, O Magazine, NPR, Allure, Glamour UK, Fast Company, Refinery29, The Atlantic, NYMag, Consumer Reports As a small team, we diligently work to accommodate the overwhelmingly positive number of user submissions (especially from international users) to our database. We appreciate constructive feedback. Please email us at questions@thinkdirtyapp.com if you have comments or suggestions. ^__^