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5.0Written by a five-year mobile marketing veteran, The Mobile Revolution details how the mobile phone is not only transforming the way people communicate with each other but also changing how advertisers and marketers are communicating with their clients and potential customers. Today, through SMS text messaging, mobile users can order pizzas, receive mobile coupons, initiate phone calls from click-to-call messages, as well as sign up for text-for-rewards campaigns or text reminders. SMS CRM even allows businesses to connect with their customers in new and highly cost effective ways. The Mobile Revolution explains how mobile advertising has the potential to revolutionize the retail industry by personalizing the shopping experience for every buyer. In this changed world, consumers will be seen as participants rather than as a “target audience.” With blogs, vlogs, social networks, message boards and viral messaging, advertisers are now faced with a radically different marketing landscape than they were just a few short years ago and The Mobile Revolution argues that not only must they adapt but they must adapt immediately or they run the risk of losing their fickle and technologically savvy customers. Filled with very specific examples of how mobile marketing can affect such disparate industries as advertising, media, retail and real estate, The Mobile Revolution argues that those who recognize these changes will be handsomely rewarded, while those who don’t may find themselves facing a future as bleak as those who stood on the wrong side of history in other revolutions; in both cases their fall was predicated on a lack of imagination of what could have been.
