Ratings & Reviews performance provides an overview of what users think of your app. Here are the key metrics to help you identify how your app is rated by users and how successful is your review management strategy.
User reviews affect conversion to installs and app rating. Featured and helpful reviews are the first to be noticed by users and in case of no response can affect download rate.
Keyboard from old fashioned cell phones. You could use it to persuade old folks to finally switch to iPhone or by yourself if it's cozier for you then QWERTY.