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“Omotenavi”is a guide service application for “Machiaruki” (walking around city) tourism running under smartphone. Based on geographical information obtained from GPS, this service provides facility information around the area and recommended route information by overlaying these digital information on the reality space in Map and Camera Screens. Once Omotenavi is activated, it recommends the best suitable sightseeing routes for users. After obtaining the current geographical information by GPS, it guides users with an arrow showing direction of travel. Besides, detailed sightseeing information around the area is available when users tap facility icons as “See”, “Buy”, “Eat” and “Rest”. Users can enjoy Machiaruki tourism by switching Map and Camera Screens as needed. Camera Screen leaves users a strong impression because it overlays digital information on the reality space. Omotenavi is the guide service as if there is personal tour guide who recommends sightseeing routes, deepens sightseeing information and searches restroom and other information only for you. It is also possible that Omotenavi displays one-line advertisement to increase customers for stores and restaurants. Recommended sightseeing routes are well-considered for users. Official HP:https://where123.jp/solutions/tourism/ Facebook Page:http://www.facebook.com/omotenavi 【Service Areas】 ・Akita City ・Kita-Akita City (Kita-Akita-shi) ・Semboku City (Kakunodate town) ・Koriyama City (Koriyama-shi) ・Shibukawa City(Shibukawa-shi) ・Minato Ward (Minato-ku) ・Taito Ward (Taito-ku) ・Sumidaku (Tokyo) ・Nagano City (Nagano-shi) ・Ine Town (Ine-cho)