Obvia

Obvia is a publishing company that belongs to Nöus group - an educational organization that was founded in 1996. Obvia has the goal of producing digital material for English and Spanish studies as a second language. It offers an application that can be used by both language teachers and students who want to learn a second language. Held by innovative spirit, it uses a highly effective method, in order to conduct research, elaboration, creation and development of content that makes possible the acquisition of a second language in a natural, fast and pleasant way. The method used by Obvia has been widely applied in the market for a long time and has a massive approval from users. According to it, students first learn how to speak, while they develop the reading and writing abilities in parallel. Grammar rules are only taught when they have reached fluency, following the same path as their native language learning process. All the new vocabulary is presented through images and sounds. The students first learn how to pronounce the word and understand its meaning by associating the sound with the image and what it means to them (sounds and ideas). Following that, students are going to practice this new knowledge, experiencing these new words and structures as they talk about their lives. Therefore, the concept is learning through the students’ life experience. Teacher guides are built based on an effective statistical basis, which enables retention and consolidation of content. Thus, students have the opportunity to systematically practice all this new vocabulary and structure, because they reuse the learned words throughout the training process in a controlled way. This whole approach is driven within the application, guiding the user’s experience through Obvia e-books.