NBL Player Response

In a first for Australian sport, now fans have the chance to be part of the commentary team and ask the hard questions of your favourite players, coaches and personalities. This is NBL Engage, and it exists within the current NBL mobile app. This Player Response app exists as part of the managed ecosystem of NBL Engage. Its power lies in the convenience it allows the players and the flexibility it affords the media manager of any sporting organisation. Now there's a counterpoint to UGC and within this, coordinating content providers within a team just got a lot simpler. Because each player has their own unique login, once in, they only see the relevant videos that require their response. Content generation can be evenly distributed throughout a team without having to navigate the complex schedules of in demand athletes as was once the case.