Ratings & Reviews performance provides an overview of what users think of your app. Here are the key metrics to help you identify how your app is rated by users and how successful is your review management strategy.
User reviews affect conversion to installs and app rating. Featured and helpful reviews are the first to be noticed by users and in case of no response can affect download rate.
Use your iPad/iPhone as a light table and use it to review photographic film or artwork by placing it on top of it. You can change brightness by swiping two fingers across the screen, draw on the screen with one finger and change the color of the background, the stroke color and the width of the stroke by doing a long press on the screen.