LEGO® Life: kid-safe community

LEGO® Life is a safe, creative, social media and educational app designed for kids. Your child can share their creations in the fully moderated community, get inspired and engage with other young LEGO creators using emoticons and moderated text comments in an entirely free, educational and safe social media platform for kids. A creative app nurturing kids’ education with awesome LEGO building ideas and decorating challenges, LEGO Life is the ultimate companion for keen LEGO creators, packed with fun and fueled by kids’ imaginations. With the creative LEGO Life app, kids can: - Build themselves using the LEGO Minifigure Avatar maker and customise their profile with a safe, anonymous nickname - Bring their Avatar to life with an augmented reality feature on compatible phones - Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent - Use emoticons and text stickers to chat with other young LEGO creators in the community - Discover building tips and hacks for Lego makers — learn to use LEGO bricks in brand new ways - Take on exciting LEGO maker and education challenges with building and decorating activities - Find awesome videos safe for kids featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more! - Friend their favourite LEGO characters, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts. Safe social media space for kids to share: - A creative, educational, safety app for kids to have a completely anonymous profile and create their own LEGO minifigure using the Avatar maker - Verify your child’s account to control the actions they can perform and unlock the full LEGO Life education experience for your child, including features where they can share multiple pictures or comment with text on LEGO posts - Account verification is quick, easy and is required once - All uploads are fully moderated before being approved to ensure we only allow text comments and videos safe for kids - Captain Safety, our digital safety mascot, makes sure the app is safe for kids as he guides young Lego creators through their positive, educational, social media experience Important information: - The app is FREE and there are no adverts. In-app purchases or third-party advertising LEGO marketing content and information is served in hope of inspiring children’s education through creative play - All uploads are fully moderated before being shared to ensure we only allow text comments and videos safe for kids - those revealing personal information or containing unsuitable material are rejected - Verified Parental Consent requires a one-time ID document, credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge. Your ID or card details will not be stored anywhere on our systems - It is possible to verify using the most common international credit and debit cards, passport, driver’s licence and ID cards - As part of the LEGO Account sign-up, we collect the following information from you and your child: o The country in which you live o Your email address o Date of birth We use your personal information to manage your account and review anonymised data to ensure safety for kids inside the app. This lets us provide a safe, contextualised LEGO building, social media and education experience for kids. You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/. - For app support, please contact LEGO Customer Service: www.lego.com/service - The list of compatible devices for the augmented reality avatar feature can be found at www.lego.com/service/device-guide LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2022 The LEGO Group.