LEGO® Life: kid-safe community

LEGO® Life is a safe, creative social app designed for kids and keen LEGO builders. Children can share their creations in the fully moderated community, get inspired and engage with other young LEGO creators using emoticons and moderated text comments in an entirely free and safe social media app for kids. A fun app for nurturing kids’ education with awesome LEGO building ideas, decorating challenges and quizzes, LEGO Life is the ultimate companion for LEGO creators, packed with fun and fuelled by kids’ imaginations. With LEGO Life kids can: - Build themselves using the LEGO Minifigure Avatar creator and customise their character profile with a safe, anonymous nickname - Bring their Avatar to life with an augmented reality feature on compatible phones - Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent - Use emoticons and sticker comments to chat with other young LEGO creators in the community - Discover building tips and hacks to learn how to use LEGO bricks in brand new ways - Take on exciting challenges with kids building, decorating and quiz activities - Find awesome, kids-safe videos featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more! - Friend their favourite LEGO characters, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts Safe social media space for kids to share: - To ensure safety, kids have a completely anonymous profile and username and can make their own LEGO Minifigure using the Avatar creator - Verify your child’s account to control the actions they can perform and unlock the full LEGO Life experience for your child, including features where they can share multiple pictures or comment with text on LEGO posts - Account verification is quick, easy and is only required once - All uploads, including text comments, are fully moderated before being approved as safe for kids - Captain Safety, our digital safety mascot for kids, guides users through the app to ensure a safer, positive social media experience Important information: - The app is FREE and there are no adverts, in-app purchases or third-party advertising LEGO marketing content and information is served in the hope of inspiring children’s creative play - All uploads, including text comments, are moderated before being declared as safe for kids sharing - those revealing personal information or containing unsuitable material are rejected -Verified Parental Consent requires a one-time ID document, credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge. Your ID or card details will not be stored anywhere on our systems -It is possible to verify using the most common credit and debit cards, passport, driver’s licence and ID cards - As part of the LEGO Account sign-up, we collect the following information from you and your child: o The country in which you live o Your email address o Date of birth We use your personal information to manage your account and review anonymised data to provide a safe, contextualised and excellent LEGO building and kids social networking experience. You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/. - For app support, please contact LEGO Customer Service: www.lego.com/service - The list of compatible devices for the augmented reality avatar feature can be found at www.lego.com/service/device-guide LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2022 The LEGO Group. LEGO Life is a social media app for kids, with safer security measures, inspiring education through building. Find fun kids’ videos and lots of LEGO building, decorating and quiz activities in our creative social media network for young LEGO Creators.