Ratings & Reviews performance provides an overview of what users think of your app. Here are the key metrics to help you identify how your app is rated by users and how successful is your review management strategy.
The new era of Social Commerce has resulted in a more complex and circular Consumer Decision Journey, where consumers are increasingly seeking information, reviews, and recommendations through word-of-mouth videos. This shift in consumer decision-making compels Brands to find an efficient method to fulfill customer demand at the right time and manage word-of-mouth in the right place. The FANFARE BRAND APP is designed specifically for SOCIAL COMMERCE to: Engage multiple consumer-driven touch points within the complex CONSUMER DECISION JOURNEY Enhance CUSTOMER EXPERIENCE via an integrated two-way interaction between Brands and Consumers Enable Brands to harness the power of CONSUMER-GENERATED VIDEOS for Lead Generation Equip Brands to accurately and cost-effectively convert consumer-generated videos into SHOPPABLE VIDEOS Ensure Consumers actively “pull” relevant information, thereby increasing BRAND AWARENESS Empower Consumers to make their own decisions, thereby building CUSTOMER LOYALTY Effect positive post-purchase experience to foster word-of-mouth, thereby closing the LOYALTY LOOP
