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4.0AlUla is one of the world’s newest, most intriguing travel destinations. One of the oldest cities in the Arabian Peninsula, AlUla is home to Hegra—a UNESCO World Heritage Site—as well as a lush oasis amid the desert and stunning rock formations that both serve as a backdrop for adventure and provide clues to understanding 200,000 years of human history, largely undiscovered until now. Begin your discovery of AlUla with the Experience AlUla app. Learn more about this new destination for travel, adventure and discovery through app features including augmented reality experiences, 360 videos and interactive scenes that bring AlUla’s rich heritage to life. Find upcoming events in AlUla as well as news and articles to inspire your trip planning. (For a preview, imagine touring iconic rock formations that reveal the secrets of ancient civilizations, or stargazing under the darkest of night skies. It's all part of the AlUla experience.) When you’re ready to book, visit ExperienceAlUla.com for trip-planning information plus hotel and experience booking.
