Ratings & Reviews performance provides an overview of what users think of your app. Here are the key metrics to help you identify how your app is rated by users and how successful is your review management strategy.
User reviews affect conversion to installs and app rating. Featured and helpful reviews are the first to be noticed by users and in case of no response can affect download rate.
Test your reaction over what you read compared to the color that you see. As the text falls down the screen match the color on the left side of the screen to the text that is falling by touching the color on the left first and then the corresponding text. If the match is made you score a point and the falling text will disappear and fall again. Don't let the color of the text fool you into choosing the wrong one.