Blue Ocean Strategy - Buyer Utility Map
source

Blue Ocean Strategy - Buyer Utility Map

(3)
Price
Free
Category
Business Productivity
Last update
Jun 04, 2021
Publisher
View in store
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Ratings & Reviews performance

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Number of reviews,
total
3
Avg rating,
total
⭐1.5
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User Reviews for Blue Ocean Strategy - Buyer Utility Map

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Description

599 chars

The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Here we introduce the Buyer Utility Map app, created by the INSEAD Blue Ocean Strategy Institute, for iPad. What are you waiting for? Download the app to start creating your blue ocean and get a copy of the global bestseller Blue Ocean Strategy© by Kim & Mauborgne to learn more about the Buyer Utility Map and how it can help you.

Screenshots

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