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BassForce provides bass lure recommendations based on map location, weather, water, & fish conditions. It was created by top pro anglers, for bass fishermen of any skill level – and the bass pros vast fishing knowledge is now available to you on demand. We also have a Daily Pro Tip feature with a new bass fishing tip from one of our pros every single day! Straight from the world’s greatest bass fishing minds to your phone, BassForce® puts the expertise of the greatest bass anglers of all time right at your fingertips. Whether you’re a beginner or a seasoned bass tournament veteran, BassForce® will help you elevate your skill to the next level! Meet the BassForce®: Christie, Evers, Jones, Martens, Palaniuk, Reese, Swindle, VanDam, and Wheeler Just set your location on the map, enter the conditions for your fishing day, and our bass pros will show you which specific baits have worked for them under those exact same conditions. They’ll give you the details all the way down to bass lure names, colors and sizes to help you get dialed-in to the best bite quickly. Real time on-the-water conditions always dictate which bass fishing techniques have the highest success as those conditions constantly change. A cold front came through – no problem, rain is moving in – we’ve got you covered, the water is getting muddy – we’ve seen that before. BassForce® even lets you save your favorite bodies of water and associated conditions. Just select the location you want, import the current weather conditions, and get your bass lure picks from the pros. With BassForce® you can see exact bass lure choices for any of our 9 pros, or you can use the Premium Match feature to cross-reference and see which bass lures the pros agree on for your fishing conditions. Bass lure picks from every pro are highly accurate and come directly from the pros. Each BassForce® pro spends countless hours putting their personal bass fishing know-how into the BassForce® app to account for any possible scenario. Our bass pros have collectively amassed over 200 years of bass fishing experience, and for the first time ever it’s available to you on demand!